There is a profound joy in witnessing the birth of an idea; the quiet, internal journey from a fresh concept to a concise, physical reality.
I hold a deep sense of gratitude for the evolution: the friction of the voyage, the strength of the relationships formed, and the collective feeling that lingers once the work transforms into a gift for an audience.
It is all so beautiful to me.
beyond the finished execution or industry recognition, my prayer is that my heart, my dedication, and my specific point of view are felt within every frame and every sentence.
ultimately, it is this pursuit of truth and connection that purely matters to me. this is the pulse of my practice.
NIKE
Social Campaign Production & Editing Kettle
E.L.F. BEAUTY
Digital Production, Content Strategy & SocialKettle
simmer
Production, Editorial Curation & UX DirectionKettle
fifth season
Film Development & LegalEileen (2023)
80 for Brady (2023)
Book Club: The Next Chapter (2023)
KEttle
Digital & Social Production, Editing & Strategyapple fitness plus
Social Campaign ProductionKettle
donyale luna: supermodel
Film Press & RolloutOTHER brands
* Agency Credit: All projects featured in sections 2, 3, 4, 6 & 7 have all been produced during my current tenure as a Producer at Kettle.
Ownership: All rights, title, and interest in the featured works, including copyrights and trademarks, are the property of Kettle and its respective clients, including Nike, e.l.f. Beauty, Warby Parker & Apple Fitness Plus. * Purpose: This work is shared for the sole purpose of documenting my professional responsibilities and achievements in accordance with my employment agreement. * Confidentiality: No internal strategy decks, trade secrets, or unreleased concepts are shared on this public-facing page.
Creative Disclaimer: I did not serve as the Creative Director, Art Director or Lead Producer for shoot production/original content creation. My role focused on the oversight of social + digital execution, asset curation, content strategy assistance and post-production.